UX & Context Design · Full-Stack Development · AI-Powered Systems
I help businesses and organizations have their own custom software
I design and develop intelligent systems that understand your business context: faster and cheaper than building a team, more tailored than forcing a generic SaaS solution.
Custom software design and development for companies and organizations
Does any of this sound familiar?
Many companies and organizations face the same challenges when looking for software that actually works for their case.
Generic SaaS doesn't adapt to your reality
Tools built for everyone end up serving no one
You force your workflow to fit standard platforms, losing efficiency and the unique capabilities that differentiate you in the market.
Building your own team is expensive and slow
Months of hiring and budgets that spiral out of control
Recruiting designers, developers, and specialists, plus coordinating everyone, drains time and resources. Meanwhile, your competitors are already executing.
Agencies take forever and charge a fortune
Inflated proposals with results that don't meet expectations
Timelines that stretch week after week, costs that explode, and final deliveries that don't solve the original problem you presented.
Your business is limited by rigid tools
Software doesn't grow at your company's pace
Every change in your model or workflows means finding another platform, paying for more integrations, or accepting limitations that slow your evolution.
"Working with Lucas is truly a pleasure. Even when unexpected issues or urgent situations arise, his technical expertise and professionalism shine through. His experience in maintenance and technical support is clear: instead of lengthy explanations, it's just a matter of agreeing on when to get things done. Without a doubt, he's someone you can fully rely on."
Valentín Muro
CTO, Cenital
Intelligent software built for your business
I combine UX, full-stack development, and AI to create systems that adapt to your real operation, not the other way around.
I understand your context before writing code
The starting point of all good software.
Before developing, I research your real operation: processes, needs, pain points, and goals. I combine UX research with technical analysis to design a system that fits naturally into your workflow.
I design the complete experience
UX that removes friction and drives results.
I design flows, interfaces, and interactions that your users understand immediately. The goal is for the software to feel intuitive from day one, without unnecessary learning curves or forced processes.
I develop the system end-to-end
Full-stack: from frontend to integrations.
I build the complete system: interfaces, business logic, database, integrations with your current tools. Everything under a unified vision, without needing to coordinate multiple vendors or teams.
I integrate intelligence where it adds real value
AI applied to automation and adaptability.
I incorporate artificial intelligence where it truly contributes: automating repetitive tasks, analyzing patterns, personalizing experiences, and systems that learn from your data to improve over time.
I deliver fast and support evolution
Speed without sacrificing quality.
I work with iterative methodology: frequent deliveries you can validate early. Once in production, the system can grow: new features, adjustments, and improvements without depending on expensive external teams.
From Isolated Processes to Intelligent Systems
I design and develop intelligent software that understands your project's context. By combining UX, full-stack development, and artificial intelligence, I help transform operations, connect data, and build systems that learn, adapt, and evolve with your business.
1. User Experience (UX)
I design human-centered experiences aligned with organizational goals. Every flow, interaction, and decision is crafted to improve understanding, reduce friction, and drive internal adoption.
2. Full-Stack Development
I build custom platforms that integrate your data, tools, and workflows into scalable, sustainable architectures. Systems are built to be as flexible as your organization needs.
3. Applied Artificial Intelligence
I integrate AI models and agents that automate tasks, anticipate needs, and personalize workflows. AI enhances operational efficiency and strengthens context-aware decision-making.
Real Impact
Faster processes, lower costs, more accurate decisions, and systems that evolve through use. Your organization gains speed, coherence, and adaptability in a changing environment.
Some of my work with businesses and organizations
Selected projects where I combined UX, artificial intelligence, and development to create and evolve context-aware software, in collaboration with businesses and government organizations.
TÜV Nord - Cóndor System
Comprehensive platform for managing audits, auditors, calendars, and certifications. Optimizes certification and tracking processes.
Arketify
SaaS that analyzes personality compatibility to anticipate tensions and synergies in teams, optimizing hiring and internal movements.
Ministry of Security
Information management system for retired security force personnel and inter-agency document coordination.
Cenital
Digital media outlet focused on investigative journalism and public policy analysis in Argentina.
Why Companies and Organizations Trust My Work
With over 20 years in software development and 8 in UX design, I use that experience to help companies and organizations build and evolve their own intelligent software.
Throughout my career, I’ve worked with private companies and public organizations developing websites, government platforms, enterprise systems, and SaaS products. In every project, the goal has been the same: to connect processes, people, and data in a coherent and functional way.
Over time, I realized that the true value of a system lies not only in its technology but in its ability to adapt to people and evolve with them. That conviction led me to UX Design — understanding how humans perceive, learn, and build trust with digital systems.
Today, with the rise of artificial intelligence, software design and development require a new perspective. It’s no longer just about how people understand the system, but how the system understands, remembers, and responds to human and organizational context.
My work combines UX/UI design, architecture, full-stack development, and artificial intelligence to create systems that learn from use and evolve alongside each organization. I accompany my clients from conception to continuous evolution, ensuring long-term, sustainable results.
Lucas Semelin
Digital Product Architect · Intelligent Systems
"“Lucas helped us redesign our product experience from both sides, users and system. By aligning UX design with contextual understanding, he turned a static interface into an adaptive experience. Engagement and retention grew, but more importantly, our product now learns and evolves with real users.”"
Andrés Carvalho
CTO, Eunoia Care
Let's Talk About Your Project
If you’re looking to create or evolve a custom system for your company or organization, tell me what you need. Together, we can design an intelligent solution that fits your context and grows with your business.
