Hi, I'm Lucas
I started as a developer over 20 years ago and grew into software architecture. Along the way I picked up UX, not as a separate discipline, but because I kept watching technically solid software fail the moment real people had to use it.
The problem I kept seeing
Most operational software fails for predictable reasons: the architecture is rigid, nobody designed the experience for the team using it every day, and the developer who built it is gone. Companies end up with software their team works around instead of with, processes that still depend on key people, and data scattered across spreadsheets and WhatsApp. When they try to add AI on top of an already fragile system, it makes everything worse.
The real gap isn't technical skill. It's someone who can hold architecture, AI and design together at the same time, understanding the operation from the inside, and actually build it.
What I do
I design and build custom operational software for logistics, warehouse and industrial companies, full-stack, Laravel and Vue, with AI integrated into the core processes from the start. Not bolted on. Not a demo. Software that runs real operations.
My work covers three layers most teams handle separately: the architecture and full-stack development underneath, the AI layer, agents, context engineering, workflows, RAG, and the UX that makes people actually adopt it.
What it's like to work with me
I work directly and without heavy structures. One person covers discovery, architecture, design, development and deployment, no middlemen, no context lost between stages.
I don't deliver decks with abstract recommendations. I deliver working software, iteratively, with results from day one. The first conversation is free. If it makes sense to work together, we'll know on that call.
Over 20 years building software. Complex systems for international companies and government agencies, including TÜV NORD Argentina and the Ministry of National Security, with 100,000+ active users in production. Based in Buenos Aires, working globally.